While embracing our heritage as a company that cares for its customers, we are implementing a Care Engineering plan to further bolster employee care-centric awareness. Care Engineering begins with the design/concept stage and continues through to after-sales end-user service and support, all of which is developed for the benefit of the customer.

Acer's brand values centre on the concept of Innovative Caring, a blend of innovation and care. Because we care about our customers, we want to empower them to reach their goals and live more productive, fulfilling lives. We achieve this by equipping our customers with innovative products and services that are easy to use, dependable, and designed with end-to-end consideration.