Awards and Recognition

“Acer receives the Readers’ Digest Trusted Brand Award for ten consecutive years”
Date: April 2008

Renowned as the “Oscars for Brands”, the Readers’ Digest Trusted Brand Award is now entering its tenth year. Since 1999, the magazine has conducted large-scale consumer surveys to determine the winners of its Trusted Brand Award. Acer is proud to have received the distinguished award for ten consecutive years. Not only that, Acer is once again the winner of the Readers’ Digest Best Computer Brand Name Award in Asia.

According to the results from this survey, Acer has emerged as consumers’ most trusted brand name in Asia for computer and peripherals alike. Not only that, Acer has managed to secure gold medal honors in Taiwan, Thailand and Malaysia to become consumers’ favorite brand name in the region. This goes to show that Acer’s unique operation model and marketing techniques of “satisfying customer needs first” have successfully imprinted Acer’s image as a user friendly, reliable and trustworthy brand name into the hearts of consumers.

Acer China Aces 2006-2007 Ranking for Best IT Brands in China
May 2007

On May 18, 2007, the much anticipated Award Ceremony for the Second Chinese Digital Association & Best IT Brand Ranking in China took place in the mountain city of Chongqing, Sichuan. With the release of the 2006-2007 Annual Survey Report for IT Brands in China, Acer brought home three major prizes, including the Best After-Sales Service, Most Innovative Brand and Editor’s Choice. This ranking award is the most influential brand survey with the largest scale and range of research, the results of which justly reflect the brand impact and market outlook.

For Acer, gaining the awards means winning the recognition of Chinese consumers and the industry at large for our service quality and service model. It also reflects the core value of Acer’s innovative service. Through the management of all levels of service networks, Acer enables consumers in Mainland China to gain easy access to its professional and timely service in more than 300 cities. In the future, Acer aims to elevate its service quality to offer more valuable services for consumers in China.

Innovative Caring Service

Acer Home-repair/delivery Service

Acer Taiwan launched a customer-centric home-repair/delivery service in July 2004. This service covers all PC brands, delivering maintenance to your doorstep without adding transportation fee. Services are financially transparent, professional, standardized and always readily available to solve common computer problems in most households. With just a phone call to the customer service center regarding basic data and problems, Acer will screen its 60 nationwide authorized agents and designate the one responsible for that area to take action within 30 minutes.

According to the results of a market survey conducted by Acer, each person in Taiwan's 3.8 million households encounters an average of 1.14 computer problems a year. Seventy percent of the reported problems have to do with software settings, for instance, printer or ADSL connection errors. The simple idea that "computer problems must be taken care of where they take place" was the concept that gave birth to Acer's innovative home-repair/delivery service.

Acer's home repair/delivery service operates beyond the traditional role of brand name PC companies. It takes users' maintenance needs into account and tries to strike a balance between consumer demands and operational feasibility. Stemming from the belief that "service requires not just capital but commitment" Acer brings its services to customers' doorsteps. An average of 3,000 households greet Acer's engineers every month and take advantage of our complete information system platform and years of brand reliability to ensure quality service. Although the program itself does not bring in any profit, it wins customers' acknowledgement and their trust.

Acer's home repair/delivery service not only provides customers with convenience but also indirectly improves environmental performance. The Acer Customer Service Center has a systematic schedule for engineer visits, saving clients' time by reducing their need for repeated trips to repair centers. Professional maintenance engineers handle problems to reduce unnecessary waste such as parts or even products that might have otherwise been discarded.

Acer's home repair/delivery service has been widely acknowledged by its clients and distributors, and has also won 2005 Award of Outstanding Service in Taiwan . The award is based on the sole criterion of "service capacity," designed to encourage Taiwanese companies to develop and upgrade their service capacity. Common Wealth Magazine and the world's largest management consultation firm Accenture jointly established this award. It is the first corporate award in Taiwan that evaluates service capacity of businesses and introduces the most updated review criteria. The award is given to businesses or programs that provide outstanding services. Candidates undergo strict assessment, reviews and visits before a final decision is made. Acer as a brand marketer has won clients' appraisal by creating a new arena of computer service with its digital home delivery service.

Empowering Technology

Acer's long-term mission has been to break the barriers between people and technology , and therefore strives to develop convenient and reliable IT products and technology for users to master and enjoy. In 2005 Acer introduced a series of Empowering Technology products, including notebook computers, desktop computers, LCD TVs and projectors. With a press of an Empowering Key the user is able to configure frequently used function settings in three simple steps. Such innovations fully demonstrate Acer's priority on users' convenience over the years of development and innovation. Acer's brand and mission are well illustrated through these handy and reliable products and services.

"Acer eSomething Management" provides a number of useful setting options according to consumers' needs with an Empowering Key that allows prompt access to interface on demand. Acer eNet Management for instance, is a tool to manage different Internet connections such as cable or wireless connection, or locations of connections; Acer eDataSecurity Management uses state-of-the-art encryption technology for users of Acer computers during transmissions of instant messages or emails.

Acer's eSomething features cover eDataSecurity, eLock, ePerformance, eRecovery, eSettings, eNet, ePower, ePresentation, eAcoustics, eMode, eView, eOpening, eTimer, and eChannel. These functions are applied to commercial and consumer desktops, notebooks, projectors and LCD TVs, accordingly.

On announcing the first Acer eSomething Management, Acer started an internal experiencing and evaluation process. After orientation and test-use, employees were encouraged to give suggestions and comments for improvement. The next version of Acer eSomething Management is scheduled for release in mid-2006.